Maui Real Estate Photographer

Mar 09
2009

The importance of quality photographs cannot be overstated when selling a home. Some surveys indicate that as many as 85% of prospective home buyers start their search online. Of the homes listed, those without photos, are scarcely noticed and usually bypassed. Next to the Multiple Listing Service®, a service to expose listings to agents, the internet is now the single most important marketing venue for real estate. Naturally, photographs are an important part of the internet and MLS marketing plan. Many times buyers will decide if they’ll visit a house or agents will decide if they’ll show a property based on the strength of the photos which accompany the listing.

Hello, my name is Nicole Sanchez. I am the owner/photographer of Behind The Lens Maui. As a photographer, one of my key strengths is in the area of landscape and structural design. Location, landscaping, views and other amenities are accented in all exterior photography. Also, during the editing process, sidewalk and driveways cracks can be patched, bare spots in the lawn can be removed and grey skies turned to blue. In addition, my past includes time spent working in the home loan/mortgage industry and am a licensed Realtor in the state of California, thus giving me complete knowledge for the industry. Between my experience and your insight of how you want your home profiled, we can put a package together to accomplish your goal to sell your home!

SERVICE PRICING
- Real estate photography (interior & exterior): $150
- Photography for publication (interior & exterior): $150
- Exterior photos only: $45
- All other professional photography: $100/hour.

3 Month Special: I will photograph any (6) properties for you within a three months time. Great if you need current listings re-shot and or have new listings. Special Price $ 500.00 includes tax and shipping of disks to you. This special will include: Interior and exterior shots of every room needed- Any size condo or single story home.

IF YOU PREFER TO TAKE YOUR OWN PHOTOS, THE FOLLOWING ADDITIONAL SERVICES ARE AVAILABLE:
-Enhance your photos for the web
-Layout your Sell Sheets and Flyers
-Photograph your New Head Shots on Location
-Choreograph your Slide Presentations
- Virtual Tours


Includes picking up keys to the property or meeting someone on location, and up to 1 hours worth of photography. Please note that large properties which require more time to shoot will be an additional fee of $30.00 per 1Ž2 hour. Turn around time for photography shoots: 1-3 days. Photo Images will be supplied on CD with both a high resolution JPEG and a web resolution JPEG of each shot.

FOR PRICING INFORMATION OR TO SCHEDULE A SERVICE CONTACT…
Nicole Sanchez PHOTOGRAPHER
PHONE 808.205.2366 WEB www.BehindTheLensMaui.com
EMAIL nicole@behindthelensmaui.com

Maui digital photography

Feb 09
2009

How to choose a digital camera

The quality of a digital camera is mainly defined by four quantities: resolution, lens aperture, lens zoom range, lens quality, and software. CCD sensitivity also varies somewhat.

Resolution

Nearly all digital cameras use CCD’s as the sensing element. This is what takes the place of film. The resolution is the number of pixels in the captured image. Computer images are divided into little dots called pixels. The more pixels, the more detailed the image can be. Here is a guide to choosing resolution, estimating the size print you can make from each:

* 1.3 Megapixel = 1280×960: Great 4×6′s, acceptable 5×7′s.
* 2 Megapixel = 1600×1200: Pretty good 8×10′s.
* 3 Megapixel = 2048×1536: Great 8×10′s, good 11×14′s.
* 4 Megapixel = 2272 x 1704: Great 11×14′s, and acceptable 16×20′s.
* 5 Megapixel = 2560×1920: Pretty good 16×20′s.
* 6 – 10 Megapixels = At this point you are usually limited by the lens, not the pixels.

Casual photographers are satisfied with bigger prints from each size, while those who like to look at 8×10′s from a distance of three inches think I am being too generous in the above evaluations.

Lens aperture

The aperture of a lens is its maximum opening. The bigger the aperture, the more light is gathered, and the less light you need to take a good photo. This is the most overlooked lens specification, but it very important, especially if you like to take photos indoors without flash or from a reasonable distance.

Lens aperture is measured in f/numbers, such as f/2.0 or f/3.5. An aperture of f/2.0 literally means that the lens opening is half the focal length of the lens. Thus, smaller numbers mean bigger lens openings. You would rather have a lens that is f/2.0 than a lens that is f/4.0.

I really like have a fast (large aperture) lens. It means I can shoot photos indoors without flash, and these look a lot more natural than flash photos. You can also take a lot of photos less obtrusively without a flash. Digital photographers tend to shoot a lot of photos, and you can drive people nuts if you shoot 20 flash photos in ten minutes. They will hardly notice your shooting these twenty shots with flash disabled, and you will get much better candids.

So, what is a good aperture? The answer is getting worse, not better. I would prefer not buy a camera with a slower lens than f/2.8. My favorites a few years ago were the Olympus C3040Z and C4040Z, with f/1.8 lenses. These days, you will have trouble finding a non-SLR camera with an f/1.8 lens. The best seems to be f/2.8 – f/3.5.

Note that cameras with zoom often have a range of maximum apertures listed, such as f/2.5 – f/4.0. This means the maximum aperture at the most wide angle setting is f/2.5, and the maximum aperture at the most telephoto setting is f/4.0.

Lens zoom range

A zoom lens has a variable focal length. The focal length determines the magnification of the lens. A short focal length is a wide-angle lens, great for taking in large vistas. A long focal length is a telephoto lens, allowing you to get a tight photo of a distant object or person. A zoom lens lets you combine both of these and everything in between into a single adjustable lens. If a camera has a 3X zoom, it means that the longest focal length is 3 times the shortest.

In the subsequent discussion I am using 35-mm equivalent focal lengths.

Most digital cameras have a 3X zoom, with a focal length range from around 35 mm to 105 mm. 35 mm is a modest wide angle, and 105 mm is a modest telephoto. Superzoom cameras have extreme zoom ranges of 8X or 10X. These generally have about the same minimum focal length of around 35mm, but these usually have a much longer maximum focal length. Digital SLR’s almost always have interchangeable lenses that allow you to pick whatever focal length you want.

Long focal lengths mean you can get a tight photo of your children’s faces, or a shot on the soccer field where you child is actually recognizable. Extreme focal lengths let you get in real close to the action even from the sidelines of a soccer field.

(Important: ignore “digital zoom” specifications in ads. Only pay attention to optical zoom. Digital zoom is of no value. All it does is crop the image in the camera. You can always crop an image in software after you have transferred it to your computer, and you have more freedom at this time.)

Long focal lengths present problems for photographers. It is hard to hold a camera sufficiently stable at a focal length of 300 mm. Bright sunlight helps, and a tripod or monopod can do wonders. An increasing number of cameras with extreme zooms have stabilized lenses that compensate for camera shake. Good stabilization can make a remarkable difference in sharpness of handheld shots at extreme focal lengths. Do not buy a superzoom without image stabilization unless you plan on using a tripod.

At the time of this writing, I believe most people are best served by one of three classes of cameras:

* Ultracompacts with a zoom of roughly 3X. The great virtue of these is that you can always have your camera with you. The quality of the better ultracompacts is astounding for their size.
* Superzooms with a zoom ratio of roughly 10X – 12X. Only a little more than the better ultracompacts, they let you reach out for the distant photos. Be sure to get image stabilization.
* Digital SLRs. This is what the pros use, and for good reason. You can choose any of a wide variety of lenses (for a price), and you can take beautiful photos with less light. But these are big and expensive.

Lens quality

Lenses with the same focal length and aperture can differ substantially in quality. A poor lens is not as sharp, and it may exhibit chromatic aberration, which means that all colors are not brought to the same focus. This usually shows up as colored fringes at high contrast edges.

Unlike aperture and zoom range, you cannot read the lens quality of the camera box. The two best approaches to getting a good lens are (1) read reviews, and (2) stick with reputable camera companies. I tend to trust camera companies such as Olympus, Nikon, and Canon more than electronics companies who only moved into cameras with the advent of digital photography. I think it is easier of a camera manufacturer to incorporate good electronics than for a camera company to incorporate good optics. A few of the electronics companies are buying optics from reputable lens companies.

In-camera Software

Here I am not talking about photo software that comes with your computer, but rather the software built into the camera. Taking a digital photo means a fair amount of computation. When you snap a digital photo, the camera first grabs a “pre-photo” to determine the brightness and color balance of the scene. It then shoots the real picture, based on the earlier information.

This is an important calculation. The importance of brightness is obvious. Less obvious is how radically the colors of different light sources are. Slide photographers no this. If you shoot standard “daylight” film indoors under incandescent lights, everything is orange. Film photographers see less of a problem, because the processing labs that print our photos correct for most of these color shifts. With digital photography, you want the camera to do all of this color compensation for you. This is not easy, since the camera needs to distinguish between incandescent illumination and a daylight scene with a lot of red and orange colors.

The good news is that some cameras do a remarkable job, giving you better color rendition than you have ever seen short of expensive custom work by custom photo labs. My own sense is that Olympus does the best, with Canon and Nikon very close seconds. Sony seems to lag behind in this regard.

Media type

Most digital cameras use CompactFlash or Secure Digital. The difference is not worth worrying about unless you already have a good supply of one type. Many Sony cameras use their own proprietary “memory sticks”. I prefer to avoid proprietary solutions, as it restricts your future choices considerably. The trend is toward Secure Digital.

Maui Wedding Tips

Jan 07
2009

Your wedding day is finally here. It’s going to be a busy day, and you’ll probably wake up with a list of tasks in your head. But as much as you can, step back and relax. This day is not about flower arrangements and centerpieces–it’s about committing to spend your life with the one you love. Here’s how to get ready on the morning of your wedding. These tips are for both the bride and the groom.

Step 1

Get yourself in the moment and clear your head with an activity that sooths you. Try a brisk walk or jog as the sun comes up. Meditate, do yoga or say a prayer. Reflect on today’s joyful rite-of-passage.

Step 2

Keep things in perspective. In all likelihood, some details are going to go wrong throughout the day, but so what? You’re getting married and will be surrounded by people who want to share your happy moment. If the chicken is too dry, so be it.

Step 3

Take a long shower. If it helps you relax, use scented bath products or lotions

Step 4

Eat a healthy breakfast. You’re going to have a busy day and may not have time or the inclination to eat regularly. Food that is high in protein is a good bet because it will energize you without making you crash later. Avoid lots of carbs or sugar, as they will give you both quick energy and a crash. A relaxing cup of tea may be in order as well.

Step 5

Sit down with your mother, maid of honor, best man or another trusted person who’s around and calmly discuss the list of things you need to do before the wedding.

Step 6

Brides should dress in a button down shirt that can be removed after getting hair and make-up done.

Step 7

Enjoy the time you spend with your family and friends as you get ready for the wedding. These are special moments too.

Step 8

Now go get married and stay in the moment. Congratulations!

Jan 04
2009

The Starbucks visted Maui this week enjoying the holiday sun. Hope you had a great trip.

Nicole