Wedding Photography Careers

Apr 27
2010

Wedding Photography Careers And What

You Need To Know


Part Two

As mentioned in part one of wedding photography careers, I receive e-mails or phone calls from aspiring or beginning wedding photographers asking me for advice on how to become successful in the wedding photo field. In Part One, I listed 13 of the very basics of what a wedding photographer will need to be successful.

Although those 13 steps will get you started, below you will read 7 additional steps to really get you to the top of your game, if you are willing to put in the additional work. With that being said, below you will find these steps for fulfilling your career in wedding photography.

1. Read the cameras manual. Learn what every control function, switch, button and menu item does or does not do. At minimum, you should learn how to zoom in and out, how to turn the on the flash, as well as the off and auto, how to zoom in and out and how to properly use the shutter button.

2. Be familiar with setting the resolution on the camera so that you can take high quality photos at the highest resolution available, as low-resolution images are generally more difficult to digitally alter. In addition, you will not be able to crop as much as you could using a higher-resolution version and still have something printable. If you are using a small memory card, replace it with a bigger one. If you do not want to or can not afford to buy a new one, then use the “fine” quality setting, with a smaller resolution, if your camera includes one.

3. Start by setting your camera to one of the automatic modes, if your camera gives you a choice. The most useful is “Program” or “P” mode on digital SLRs. Ignore advice which suggests that you operate your camera fully manual. In the last 50 years, advances in automatic focusing and metering have happened for a reason. If your photos come out poorly focused or exposed, you should then start operating these certain functions manually.

5. Get outside and motivate yourself to taking photographs in natural light. I suggest taking several normal ‘point and shoot’ photos so that you get a feel for the lighting; both at day and night and at different times. Go out during different stages of the day, especially during times that most people are not out, as you will get different forms of lighting at these times. Quite often you will get spectacular shots you never thought you would see as you may normally be sleeping at this time of day.

6. Keep your lens clear from obstructions such as caps, your thumbs and straps, as well as any other object. It is a basic rule of thumb, but it can ruin a photograph completely. This problem generally does not happen with modern live-preview digital cameras and you have an even less of a chance it happening with an SLR camera. However, people still have a tendency to make these mistakes every now and then.

7. Setting your white balance is an important aspect to good photography. The human eye automatically will compensate for different types of lighting, since white looks white to us in practically any kind of lighting. When using a digital camera, the camera generally compensates for this as it shifts the colors in a certain way. As an example, under tungsten (incandescent) lighting, the colors will shift towards blue to make up for the redness from this type of lighting.

The white balance is the most underused setting on today’s cameras and yet is perhaps the most critical. Be sure to learn how to set it and what all the various settings indicate. If you’re not under artificial lighting, the “Shade” (or “Cloudy”) setting is a good choice in many circumstances, as it will give you very warm-looking colors. If by chance it comes out too red, that can be very easily corrected later in the software. The “auto” function, which is the default function for most cameras, usually will do a good job, but sometimes may result in colors which are a bit cold and you don’t get the warmth you were looking for.

You are now ready to go to part three of this series. I hope you are able to take all of this in and are realizing that there is more to professional photography than just point and shoot.


How to Start a Wedding Photography Buisness

Aug 21
2009

How To Start A Wedding Photography Business

You decide to become a photographer and want to specialize in wedding photography. The big question remains, “how do I start a wedding photography business?” It is real simple, but expect do to some work. Below I have outlined some of the basic steps in order to get you started in wedding photography.

v    Put together a portfolio

v    Start a web site

v    Get business cards

v    Plan advertisement

v    Make a price list

Putting Together A Portfolio

The first thing you want to do is to put your business portfolio together, along with a name for your business. You want a name that no one else is using, so you will to research that. You want a name that reflects who you are, since it will be on everything you do. The name also needs to be professional, but something unique so that people will remember your name.

Now that you have the name, you want to put together a great portfolio. This portfolio, along with pricing, will determine if you get the bid or not. So plan carefully and be sure it’s something you can parlay to your potential client what you can do.

Start by getting a really nice portfolio binder, as it will be the first thing your client sees when you sit down with them. Then include a wide range of shots, from groups to candid and be sure to include your very best photos as you client will visualize themselves in your photos.

If you have never photographed a wedding before, you will not have photos to showcase to clients. My recommendation is to shoot friends or family pictures to start. Even if they hired a professional, ask that you do it for free for the experience and to build a portfolio. You will see the more weddings you shoot, the better your shots will become.

Start A Web Site
A web site is just as vital today as ever before. This is a great way for potential clients can visit your interactive portfolio. Shop the competition and see what they are doing and notate what you like and don’t like and create your site around that.

Today, domain names are cheaper than ever and many host sites offer you web design templates, which makes it easy for you to design your own site with. You can incorporate everything through your site such as photos, policies, pricing, scheduling and contacting you. Remember, your portfolio may determine whether or not you get the job, it has to sell – you!

Get Business Cards

When considering your business cards, you want to keep it clean and simple. Your card should include your pertinent information, such as your name, phone number, email address and/or website. If you have a business logo, that should also be included as many will associate that logo with you.

Other things to consider is the use of color on your cards, but too much color can clutter your card, so consider this wisely, as well as the finish of your card, such as matte, glossy or other options. When it comes to having someone print your cards, there are many options available today. You have copy shops, graphics businesses and on-line businesses. Shop around to find the best value for your money.

Plan Your Advertisement

This is where the term, “you have to spend money, to make money” comes from. You can be the best wedding photographer with the hottest web site, but if no ones knows who you are, then you will not get any business.

For a wedding photographer, your best bet is to go to wedding and bridal shows. For a fee you can set up a table and really sell yourself to hundreds of potential clients. Much like the portfolio, this is where you can really sell yourself if done right. Come prepared with samples of your work, your portfolio, maybe a laptop to show your web site and bring a calendar, because if you sold yourself properly, you will have people asking about your availability and you may just walk out of that show, not only with potential work, but actual scheduled weddings.

If you want to hit a broader audience, consider advertising in local newspapers, magazines, phone books or on local cable television.

Make A Price List

Not sure what to charge for your work? The best way to determine pricing is to shop the competition. Figure out what the average price is for various of packages that you can offer your client. You may also take into consideration your experience and start on the lower scale and increase your pricing to be matched with your competition as you grow as a wedding photographer.

A wedding photography business is a great way to earn some extra money and allow you to be creative and grow within your own hobby. Plan out your business based on these steps and you will be bound to be successful!