Why can’t he see the dress before the wedding?

Maui Wedding Photographer- Nicole Sanchez

Actually this was started because in the past, many marriages were arraigned and the bride’s family being fearful that if the groom saw their daughter before hand, he might find her unattractive and run. In today’s society, not seeing the bride from the night before or the dress at all stems back to this tradition. It also heightens the excitement of once the groom says good-bye to his bride, the next time they see each other will be at the altar.